While a traditional CRM gathers data about prospects via traditional channels and usually push them to a funnel, the Social CRM is the today’s word for a customer focused CRM. Being that companies more and more are present in social networks, customer communication may take place in distributed channels and all of those need to […] Read More

Popular CRM software features are set to evolve faster in 2019, than ever previously Traditional ways of collecting customer data face challenges posed by new legislation such as GDPR Changing social media trends may require customer relationship management to start switching emphasis from specific social media platforms. The Changing Face of Customer Relationship Management in […] Read More

Sales Funnels have been at the top of marketing discussions for a long time and they will retain their importance because they do work very well. You could spend thousands of dollars to drive traffic to your site or product, with no guarantee that your visitors are willing to buy your products and services. A […] Read More

This topic has been on the table for quite a long time now and it’s still considered a trend that’s worth talking about. When it comes to marketing, all the possible techniques need to be taken into consideration if you want to reach your audience. As the later can be reached in so many different […] Read More

Marketing techniques like advertising and branding have been used since antiquity. What has been changing continuously are the channels and mediums of communication. In the nowadays, you can use a mix of techniques to achieve the end goal which is your business growth. Many tools out there can help you create funnels and setup a […] Read More

Nowadays data is continuously growing faster and it will continue its explosion in the next few years. For our good data we need to collect, correct and append as much as possible meaningful information in order to refine/enhance information to make it more functional. This way we can get more out of our data, access […] Read More

A CRM system is the most valuable investment that a company can make, which will have a long-term impact if it is properly and fully utilized. Let’s suppose you have a financial consultant company in the city, and have many clients. Needless to say, each of them has unique specifications, demands and professions. You need […] Read More

As customers become more and more demanding, businesses need to find new ways to meet customers’ expectations. In today’s hyper-competitive market, companies which implement and use customer-centric technologies stand a better chance of success than those who stick with the old. When it comes to automating certain work processes, improving sales and marketing performance and […] Read More

Clarity is the first step towards understanding. While Customer Relationship Management (CRM) systems have been around  for quite a while, it is only now that they are getting the credit they deserve. A CRM system can help you tackle all kinds of problems related to interactions with existent and potential customers, employees, business partners, etc. […] Read More

In a world where competition is getting tougher, where customers have a plethora of options, you need to implement the right tools and offer relevant content in order to gain an edge of the competition. Gone are the days when marketers could simply come up with a brilliant idea, devise an eye-catching ad and then […] Read More