Despite the emerging platforms and technologies, email remains one of the most powerful tools in marketing. And it’s easy to see why: virtually all people have an email address. Done the right way, email marketing can increase ROI, build a better customer experience and turn one-time customers into lifelong customers. After all, no company wants […] Read More

In today’s hyper-competitive market, you need to be always on the lookout for smart ways of integrating your marketing with tools that can maximize your efforts. Gone are the days when you could buy space ad in the local paper and hope people would pour in your store. This strategy worked for decades, before the […] Read More

Back in the day, companies were mostly focused on creating marketing campaigns aimed at a wide audience. And it worked, but not for long. With the arrival of digital revolution, people started to become more and demanding. Today, customers have plethora of options: if they don’t find something they want from you, they will find […] Read More

In a world where there is a lot of content produced on a daily basis, you need something more than just great content in order to appeal to your audience. Many companies produce content without ever knowing their audience first. This is a common mistake among many marketers, but all is not lost. We’re witnessing […] Read More

Have you ever wondered why some companies manage to thrive despite stiff competition, while some others lag behind? Is it because they have huge budgets to dedicate to marketing? Is it because they’re an established brand? Or is there some other reason behind their success? In a world where things can change in the blink […] Read More

Why do people trust brands such as Nike, Adidas, Coca-Cola or Pepsi? Is it because they have been around for a long time? Is it because of their huge advertising budgets? While experience and huge budget certainly do help, something else is at play here. Some of the world’s major brands have perfected the art […] Read More