Sales Funnels have been at the top of marketing discussions for a long time and they will retain their importance because they do work very well. You could spend thousands of dollars to drive traffic to your site or product, with no guarantee that your visitors are willing to buy your products and services. A […] Read More
This topic has been on the table for quite a long time now and it’s still considered a trend that’s worth talking about. When it comes to marketing, all the possible techniques need to be taken into consideration if you want to reach your audience. As the later can be reached in so many different […] Read More
Marketing techniques like advertising and branding have been used since antiquity. What has been changing continuously are the channels and mediums of communication. In the nowadays, you can use a mix of techniques to achieve the end goal which is your business growth. Many tools out there can help you create funnels and setup a […] Read More
Back in the day, sales reps had to do all the work by calling prospects, or meeting them in-person. As time went on, technology got better and better. Sales teams now have plenty of tools at their disposal. While the question of whether selling is easier now than back in the old days is open […] Read More
In a world where customers can easily switch brands, you need more than a brilliant marketing strategy to keep them from switching to a competitor. Have you ever wondered why so many companies struggle when it comes to offering a unique customer experience? This may come down to plenty of reasons: lack of long-term strategy, […] Read More
Have you ever wondered why so many companies struggle to deliver a seamless customer experience? Is it technology? Is it long-term strategy? Or is it a combination of factors that lead to unmet expectations? While it’s hard to pinpoint the exact reason why this happens, it is safe to say that companies need to do […] Read More
In a world where customers have plenty of choices, you need more than just a great product in order to succeed. You need a clear strategy. Most important, you need the right tools to capture leads, to get to know them better over time and convert them into contacts, in the most efficient way possible. […] Read More
The days when you could just send generic emails to hundreds and thousands of unknown recipients , cold call people and expect them to buy your product are gone. Back in the day, all you had to do was come up with a good product, devise a marketing strategy, and start advertising as much as […] Read More
In a world that’s ever more connected and where consumers have plenty of choices, you need more than just marketing campaigns to attract people’s attention. Not only that; you also need to capitalize on that attention, you should make it count. We’ve all been there. You’ve spent a lot of time and resources on crafting […] Read More
We’ve all been there. You have a great product. You’ve built a solid marketing strategy. The sales team is doing its best to keep up with the expectations. Your team is doing its best to offer an amazing customer service. For some reason, you’re not getting the results you want. Frustration sets in, and you […] Read More