Back in the day, sales reps had to do all the work by calling prospects, or meeting them in-person. As time went on, technology got better and better. Sales teams now have plenty of tools at their disposal. While the question of whether selling is easier now than back in the old days is open for debate, one thing is certain: the need to close more sales, and being efficient while doing so. In a world where competition is fierce, efficiency  may be the key to long-term success. It is not enough to have plenty of tools at your disposal; you need to have the right ones. You may have a team full of smart, self-driven and passionate people, but if they don’t have the necessary tools to makes their job easier and more fun, chances are that they will get stuck somewhere along the line. To succeed, you need more than just the right people; you need the right tools as well.

To succeed in our hyper-competitive world, you need more than just a great marketing campaign. Coming up with innovative marketing campaigns is crucial, and so is having the right people in your sales team. It goes without saying that sales are the very life blood of an organization. Without increased sales, there’s no scaling, no going forward. The following scenario may be very common among companies of all types and sizes: the sales team is trying to convert more and more leads into paying customers. Sales reps are making phone call after phone call. They are sending emails to potential customers. Yet, something is still missing. Despite their sheer efforts, many sales reps are not meeting their quotas. Even performing sales reps seem to be struggling. Is there something wrong with them? Did they lost their sales acumen overnight? The answer is clearly no. In addition to possessing great interpersonal skills, a great sales team needs the right tools in order to succeed.

Fortunately, there’s a solution to every problem. If you want your team to convert more leads into paying customers, and want them to be highly efficient, the answer is always automation. There’s so much your sales team can do in a limited amount of time. That’s why you need to automate tasks that would otherwise take a lot of time. Automating the sales process is no longer a question of keeping up with the latest trends, but a necessity in a connected and competitive world. A Customer Relationship Management (CRM) system is arguably the best tool when it comes to automating various sales tasks. Your sales reps may be contacting a lot of leads, but are they following up with them? If yes, how much time do they spend on making a sales pitch? Do they respond to potential customers’ emails on time? Do you provide fresh, targeted and timely content? These are all questions that help you identify key challenges within your company.

One of the best ways of engaging your leads is by providing relevant content. Your sales reps may be sending a lot of emails to leads, but are they following up with them? In Flexie CRM, your sales reps can easily send a tracked email to a lead. This is very important because it allows them to follow up leads, and nurture them with personalized content. As soon as a lead opens an email, Flexie notifies you automatically. What if your sales reps wanted to personalized the relationship with leads even more? In that case, they can easily send SMS text messages to leads. What’s even more amazing, they can schedule the SMS to be sent at a later moment. The SMS is automatically sent to the lead, at the specified time. What if you wanted to call leads without switching from one platform to another? In Flexie CRM, your sales team can call leads right from the CRM. Each call will be automatically tracked and logged. This way nothing falls between the cracks.

Responding to behavior as fast as possible is key to increasing lead engagement. In Flexie CRM, you can provide leads fresh and personalized content across multiple channels.  The quicker you respond to them, the higher the chances of converting them into customers. In a world where people have plenty of choices, you need to provide personalized content in order to increase engagement. This is one of the best ways of earning people’s trust. Once you earn their trust, selling becomes much easier. What if your company grow so fast that you can hardly keep up with with everyday tasks? In that case, you can easily build workflows to save you both time and resources. After all, you cannot scale your business without increasing efficiency and productivity.

Done the right way, automation can help you boost sales. Automation can help your sales team do more with less. The more efficient the team is, the better for overall productivity. When you start automating the sales process, you begin to realize that you can work smarter, better and faster.