Our story
Software should adapt to your business.
Not the other way around.
That belief did not come from a brainstorm. It came from more than a decade of building software for other companies, and seeing, again and again, where the usual approach broke down.
2010
It started as a software house.
Flexie did not begin as a product, or even as Flexie. In 2010 we opened a software house called RT Software Group, taking on outsourced development for clients who needed software built properly. For a few years that was the work: someone described a problem, we built the system to solve it.
Those years were an education. We learned how very different businesses actually run behind the scenes, and we watched, up close, how software either carried a team forward or quietly got in their way.
2014
Then we went deep on CRM.
In 2014 we narrowed our focus to CRM, and two contracts pulled us all the way in. One was a vertical SaaS CRM for the real estate industry in the United States. The other was a vertical platform for the tourism industry in Denmark.
We did not just write the code and walk away. We sat with the businesses using these products, watched them onboard their teams, and lived with the day-to-day reality of adoption. Building deeply for one industry, for real customers, taught us something we did not expect.
What we learned
Even two companies in the same industry, the same size, run on different processes and chase different strategies. A vertical product can take them part of the way. It cannot take them all the way. The software has to adapt to the business, not the business to the software.
2016 to 2018
So we built Flexie.
The answer was not a better vertical. It was a platform that could be shaped to whatever a business actually did, one programmable engine underneath sales, billing, support, communication, and the automation tying them together.
In 2016 we started building Flexie, with a handful of early adopters shaping it alongside us, and in 2018 we opened it to the market.
The product came to define us so completely that we took its name. RT Software Group became Flexie. The name says it plainly: Flexie, for flexible, the adaptability a business needs from the software at its core.
Today, and next
At the core of how our customers run.
Since 2018, Flexie has been put to work across very different industries, and in each one it settles into the same place: the core of how the company runs, orchestrating the processes the whole operation depends on, day in and day out. We run it from Innsbruck, Austria, for customers spread across the world.
Our next chapter is AI. We are going all-in on AI Agents, not a chat box bolted onto a CRM, but agents that work inside your processes, take on the repetitive load, and change how the work actually gets executed, always under your team's control. The thesis holds: the software adapts to you, and now it works alongside you.
What the journey taught us
What we believe.
Adapt to the business
The reason Flexie exists. You should never have to bend how you work to fit a tool. Records, fields, pipelines, and workflows are shaped to you, not the reverse.
Honest over flashy
We would rather tell you Flexie is the wrong fit than close a bad sale. Straight pricing, straight answers, and no lock-in to trap you later.
AI that acts, people in charge
Agents take on the repetitive work your team hands them, inside your processes, with approvals before anything sensitive. Your people still run the business.
See if it fits your business.
Book a call and we will look at how your business actually runs, then tell you honestly whether Flexie is the right fit. Or open the live demo and explore it on your own.
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